Turtles acquires Stone Gorge 1908

Turtles.com announced today that it has acquired Stone Gorge 1908, an award-winning French wine brand known for its AOP Minervois wines. The acquisition brings Stone Gorge 1908 into the Turtles portfolio, where the brand will be supported by Hatch, Turtles’ platform for using marketplace insights to guide product development, merchandising, and distribution.

Turtles powers marketplaces where 29M+ fans discover rare art, fashion, tech, collectibles, and products from leading brands. Wine fits naturally into that discovery model. Buyers often shop by occasion, region, taste, producer, price, and gifting need. For Stone Gorge 1908, the opportunity is to meet those moments more directly.

“Our team is constantly searching for exceptional brands with a unique story and a best-in-class product. Stone Gorge 1908 is a perfect example of this,” said a spokesperson for Turtles. “Our data shows a clear and growing demand for high-quality, authentic wines. We will use our platform’s data to accelerate Stone Gorge 1908’s performance and connect it with millions of shoppers across Turtles.”

About Stone Gorge 1908

Stone Gorge 1908 has built its reputation on premium AOP Minervois wines sourced from a historic, family-owned vineyard in the foothills of the Massif Central in France. The vineyard has deep roots in Vin Natural and bio-organic viticulture, with some vines dating back more than 120 years.

That combination matters in wine. Region, vineyard practice, repeatability, and trust all shape how people decide what to buy again. Stone Gorge 1908 is already specific: AOP Minervois, old vines, bio-organic viticulture, and a premium position that is easy for buyers to understand.

The brand also gives Turtles a focused entry into wine, a category where discovery, gifting, and repeat purchase all matter. Stone Gorge 1908 will give Hatch a strong foundation for testing how premium wine should be presented across marketplaces powered by Turtles.

What’s coming soon

In the coming months, Stone Gorge 1908 will be integrated into the Turtles commerce ecosystem. The first work will focus on the basics that matter for wine online: AI-optimized listings, clearer tasting and origin information, stronger gifting and case formats, and placement in the marketplaces where wine, food, travel, and gifting buyers are already active.

As part of the Turtles ecosystem, Stone Gorge 1908 will be powered by the Hatch platform, using exclusive marketplace insights to guide the creation of a large, data-driven portfolio of premium wine and other product extensions.

Hatch will help the team see which styles, bottle counts, price points, gift formats, and seasonal moments are working across the network. That means Stone Gorge 1908 can expand with more confidence, whether the next launch is a mixed case, a holiday set, a new bottling, or a product built around a specific occasion.

We’re excited to build on the Stone Gorge 1908 story, introduce its wines to millions of people across Turtles, and expand the brand thoughtfully from a historic vineyard into a much larger audience.

About Turtles.com

Turtles.com is the AI platform for marketplaces. Turtles helps builders turn their passions into marketplaces and helps brands sell across relevant marketplaces powered by Turtles. The Turtles platform powers the infrastructure behind each marketplace, so builders can focus on community and brands can reach the right buyers faster.

Today, some of the world’s fastest-growing marketplaces run on Turtles, serving 29M+ fans and connecting shoppers with everything from rare art and vintage fashion to the world’s most iconic brands like Nike, LEGO, and Jimmy Choo.