How Tendril made Turtles its #1 growth channel

Tendril makes luxury ceramic planters, the kind people plan a corner of their home around. Its best seller, the Self-Watering Tendril Planter, earned the brand a devoted following among plant people. Growth brought a familiar tension for a premium brand: how do you scale without eroding the very thing people pay for?

The premium brand dilemma

The big channels move volume, but they extract a price. Marketplace shelves flatten a considered product into a thumbnail among thousands, discounting pressure chips away at positioning, and paid social gets more expensive every quarter. Tendril sold on Amazon and ran Meta ads like everyone else, and both produced orders. Neither felt like a place the brand could win long term.

“Turtles quickly became our #1 growth channel, even outperforming Meta and Amazon.”

The Tendril team

Growth that protects the brand

On Turtles, Tendril listed its planters across marketplaces where people browse by passion: home, garden, design. The product shows up the way the brand intends, at the price the brand sets. No race to the bottom, no gray-market listings crowding the shelf, no trade-off between reach and positioning.

That mattered as much as the volume. Turtles became the brand's largest channel while its own site and retail partners kept growing alongside it.

“Turtles helped us protect our core channels and preserve Tendril's brand and pricing.”

The Tendril team

The results

Turtles is now Tendril's #1 growth channel by revenue, selling more planters than Amazon and Meta combined while holding MSRP across the network. And the customers are the right ones: planters arrive to a 4.9/5 average review from shoppers who sought out the category.

Why Turtles works for premium brands

• Brand control. Listings carry the photography, story, and presentation the brand built, not a commodity template.

• Full price, full stop. Premium products sell at MSRP to shoppers who value craft over coupons, so growth never comes at the cost of positioning.

• Passionate audiences. 30M+ shoppers browse Turtles marketplaces by passion, and few passions convert like home, garden, and design.

• A platform that keeps up. Inventory, pricing, and merchandising tools built for brands that sweat the details.

Their advice to other sellers

Asked about the platform itself, the Tendril team keeps it simple:

“The Turtles seller platform has all the powerful features we needed and their team has been fantastic to work with.”

The Tendril team